5 Reasons to Start A Career in Digital with BBA Marketing

Marketing is an ever-growing field that offers a plethora of job opportunities for graduates. It has been less than a decade that this field has entered the digital world to ride the technological wave the world is riding. Thus, the introduction of various courses including BBA Marketing. Many reputed colleges and universities understood the increasing demand in the field even when digital marketing was in its initial phase and devised a course around the same.

The introduction of BBA marketing course makes the students stay ahead in the flourishing market while making a mark in the field. With a degree in BBA Marketing, various career options open up. These include:

  • Digital Strategist
  • Interactive or direct advertising manager
  • Digital Business Marketer
  • B2B Marketing Manager
  • Digital Business Development Executive
  • SEO Specialist
  • Content Manager
  • Account Manager
  • Social Media Manager
  • Search Engine Marketing Manager

Here are five reasons to start a career in digital with BBA marketing.

Boosts Up Your Resume
As stated earlier, this specialized BBA course and the skills imparted are in huge demand. With everything going digital, companies are looking for professionals with the right knowledge and degree. Therefore, with this degree shinning in your resume, you would only need an internship experience to get started with your career in any of the digital marketing agencies. This course speaks for itself and can land you in one of the best companies that India has.

Excellent Freelancing Opportunities
Whether you head to become an SEO specialist, content professional or social media manager, the flexibility to work from home or anywhere can help you have a rewarding career. You can take up multiple projects and earn a handsome amount from working remotely. You can even start a blog and start making money through advertisements and collaborations.

The Gap in Demand and Supply
Over the years, it has been recognized that digital marketing is a recession-proof field when compared to other modes of marketing that companies follow. There are many positions in an organisation in which you can fit once you have the right training and degree in hand. However, the current scenario is such that there is a huge diversification in the industry with emerging segments. The demand for skilled professionals in the digital marketing field is enormous, while the supply is less. So, if you step into this field, you are sure to have a rewarding career.

Higher Growth Rate
In 2016 alone, digital marketing generated 1.5 lakhs, and since then there has been no looking back. The demand has increased dramatically in these two years and will only keep increasing in the coming ones as well. The striking point is that the starting package is around Rs. 4.5-5.5 lakh. Satisfactory, rewarding and a high in-demand field is waiting for you. Go, apply soon!

Get Certified from Google
Earning a certificate shows that you have the drive to flourish in any field. A professional certificate not only establishes your skills but also that you have a demonstrated knowledge. The most exciting part is that if you complete an online step to step exam of AdWords, Google too certifies you.

When It Comes To Your Career, Make the Right Move
Today’s age is all about being a few steps ahead from the competitors. Pursuing a basic BBA degree won’t help unless you choose a specialization that makes you an expert in a particular field. So, wait no more and apply for BBA marketing at any of the best universities like UPES. It would help if you have a minimum 50% marks at the higher & senior secondary level (10th & 12th) to apply for this degree in this university. Selection is based on your performance in group discussion & personal interview along with a written statement of purpose. Ready to ride the digital wave?

By: Vaibhav Khanna

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