Associate, Email marketing 298 views

Position Duties

  • Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting
  • Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo
  • Creating and building marketing email campaigns and landing pages that drive sales leads an increased prospect and client engagement (worked on any CRM tool/ email marketing tool)
  • Creating Events, HTML emails, and landing pages through Cvent Tool
  • Liaise with the Planning team to develop and execute the marketing roadmap across all products
  • Create web pages supporting enhanced user experience through progressive profiling
  • Coordinating with Sales Operations to segment and collate prospect and client lists for registrants and attendee information
  • Design and develop drip campaigns to enable accelerated sales cycle and continuous engagement
  • Drawing up email campaign reporting to benchmark and measure success
  • Create enhanced reports to support Product marketing teams to measure the performance of high impact marketing campaigns

Candidate Requirements

  • Should have 0–1 year of experience using an email marketing tool and marketing automation tool (Marketo, Eloqua, Silverpop, Pardot, etc.)
  • Should possess working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages
  • Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a
  • Marketing Automation software
  • Should be able to build high impact innovative Nurturing campaigns using a Marketing Automation tool
  • Attention to detail, deadlines and the ability to prioritize and execute multiple tasks, simultaneously

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