Sales Development Engineer – Inside Sales – Automated Test Equipment – (180000T0) 233 views

Position Description

National Instruments India requires driven engineers to join our Inside Sales Team. Sales Development Engineer (SDE) is a critical role in ensuring customers’ and NI’s success by building a pipeline of qualified business opportunities. Applying both strong technical and business acumen skills, SDE will need to work collaboratively with the NI Sales & Support teams and our customers to understand and help uncover needs in areas where NI can help impact customer business issues and create value.

Duties, Responsibilities & Opportunities That The SDE Role Offers

  • Technical expertise with an ability to position NI products when consulting with customers.
  • Uncover customer needs to help develop a qualified opportunity pipeline for sales territories.
  • Develop critical business skills while working with customers to understand if there is a mutually beneficial opportunity which grows NI’s business and ensures customer success.
  • Demonstrate understanding of Selling tools, Systems and Processes.
  • Develop expertise in handling variety of Pre-sales requests from potential clients including but not limited to technical specifications, alternative technical solutions and pricing.
  • Successfully execute the prescribed lead handling strategy.
  • Exhibit a strong understanding of a diverse catalog of engineering applications.
  • Engage with customers in different verticals, various profiles and at different tiers of NI business.
  • Opportunity to work with multiple stake holders within the sales organization to develop proposals to assist the customer in selecting relevant products.


  • Bachelor’s Degree in Engineering
  • At least 6 months in similar/relating role, with a track record of performance
  • Shown an aptitude for developing customer relationships

Key Skills & Competencies

  • Active listening with exceptional written and oral communications skills
  • Exhibit a proactive can-do attitude
  • Strong customer service skills & Customer Focus
  • Solid understanding of electronics and high level programing languages
  • Driving for Results & Continuous Learning
  • Contributing to team success


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